Turnkey iGaming solutions let an operator launch a complete online casino or sportsbook under their own brand and, usually, their own licence — using a provider's pre-integrated platform that they configure rather than build. A turnkey casino solution sits between a rented white label and a fully custom build: you get speed and a proven core, with real control over games, margins, bonusing and branding. For operators who want to own more of the business than white label allows but launch faster than a custom build, turnkey is often the sweet spot.
This guide explains what turnkey iGaming solutions include, how they compare to white label and custom, realistic cost and timelines, the compliance you carry, and how to choose. It sits under our white label iGaming solutions pillar and links to custom casino software development for full ownership.
What Is a Turnkey iGaming Solution?
A turnkey casino solution is a complete, pre-integrated iGaming platform delivered ready to brand and configure: player account management, wallet and bonusing, a games portfolio via aggregators, payments and KYC, responsible-gambling tooling, and a back office. "Turnkey" means the engineering and integrations are done — you apply your brand, configure games, limits, margins and promotions, obtain or attach a licence, and launch. Unlike a thin white label, turnkey gives you meaningful control over the commercial levers.
What's Included in a Turnkey iGaming Solution
A credible turnkey package includes: a branded casino and/or sportsbook; an aggregated games library (slots, live casino, table games) and, for sportsbook, an odds and trading engine; a PAM for accounts, wallets, bonuses and limits; a multi-PSP cashier with crypto support; KYC/AML and responsible-gambling controls; a back office for CRM, bonusing and GGR/NGR reporting; and ongoing maintenance. Crucially, you typically operate under your own licence and keep more control of margins and player data than a white label allows.
Turnkey vs White Label vs Custom
The three models trade speed for ownership. White label is fastest and cheapest, often under the provider's licence, with the least control. Turnkey is a brandable, configurable platform, usually with your own licence and real control over games, margins and bonusing. Custom gives full ownership of code, data and roadmap via custom casino software development. Many operators start turnkey for speed and migrate to custom as they scale.
Cost and Timeline
As planning ranges, a turnkey iGaming solution commonly costs from roughly USD 40,000 to USD 200,000 in setup, often plus a revenue share or monthly fee, and can launch in about 6 to 12 weeks — faster than a custom build (4 to 9 months) but with more control than white label. Licensing, games royalties and payment setup are separate. Compare the full picture in our white label casino cost guide and model three years, not three months.
Licensing and Compliance
With turnkey you usually hold your own licence, which means you carry the compliance directly: KYC/AML, responsible-gambling limits, geo-fencing, and adherence to your licence terms (MGA, UKGC or Curaçao). Games and RNGs should be certified by labs such as iTech Labs, GLI or eCOGRA, and systems tested to recognised standards. Owning the licence gives you more control and credibility, but also more responsibility — a good turnkey provider helps you navigate it.
Pros, Cons and Who It Suits
Pros: faster than custom, more control than white label, your own brand and usually your own licence, a proven platform. Cons: higher cost than white label, some dependency on the provider's roadmap, and configuration limits at the edges. Best for: operators who want to own their brand and licence and launch quickly, with a path to custom ownership as they scale.
How to Choose a Turnkey Provider
Evaluate on: breadth and quality of games and (for sportsbook) trading, control over margins and bonusing, payment and withdrawal reliability, compliance support for your licence, uptime (99.9%+), commercial transparency, and whether you can migrate to a fully custom platform later without losing player data. Sudonex builds white label, turnkey and custom iGaming platforms, so you are never locked into a model you outgrow — see our services or talk to our team.